
Monthly Website Maintenance Plan: What Is Included
What a monthly website maintenance plan should include, a checklist by platform for Webflow, WordPress, Shopify and Framer, what is left out, and red flags.
Copywriting
Every guide gives one pace and one number. Real speakers range from about 100 to 170 words a minute, so this guide gives ranges, a table with the sums shown, and a way to time your own script. Checked 3 November 2026.
If you only want an answer, use our words to minutes calculator. Here is what the page does, so you know what to expect.
We read these pages on 3 November 2026. They disagree, and that is the point. Treat every figure as a planning estimate, since most of these pages do not name a study for their numbers.
| Source | Setting | Words a minute |
|---|---|---|
| VirtualSpeech | Presentations, comfortable | 100 to 150 |
| VirtualSpeech | Conversation | 120 to 150 |
| VirtualSpeech | Audiobooks, radio, podcasts | 150 to 160 |
| Mental Floss | Casual conversation | 100 to 130 |
| Mental Floss | Presentations | 100 to 150 |
| Mental Floss | Five TED talks, as analysed by VirtualSpeech | 154 to 201, average 173 |
| The Speaker Lab | Presentations and public speaking | 140 to 160 |
| The Speaker Lab | Keynote or formal talks | 100 to 120 |
| Write Out Loud | Average speech | 130 to 150 |
| Bread n Beyond | Voice actors | About 150 |
Three things stand out.
For this guide we use three paces, the same ones as our tool: slow 110, normal 140, fast 170. They sit inside or just around the published ranges and are easy to multiply.
We multiplied each pace by the minutes. Every cell below is pace times minutes.
| Length | Slow (110) | Normal (140) | Fast (170) |
|---|---|---|---|
| 1 minute | 110 | 140 | 170 |
| 2 minutes | 220 | 280 | 340 |
| 5 minutes | 550 | 700 | 850 |
| 10 minutes | 1,100 | 1,400 | 1,700 |
| 15 minutes | 1,650 | 2,100 | 2,550 |
| 20 minutes | 2,200 | 2,800 | 3,400 |
Check one row yourself: 10 minutes at 140 is 10 times 140, which is 1,400. At 110 it is 1,100, and at 170 it is 1,700.
Write Out Loud gives a cross-check at 130 to 150 words a minute: 120 to 160 words for 1 minute, 240 to 320 for 2, 600 to 760 for 5 and 1,200 to 1,600 for 10. Our normal column lands inside every one of those bands.
Video scripts are often under two minutes, so here is the same sum for seconds. Words equal pace divided by 60, times the seconds.
| Length | Slow (110) | Normal (140) | Fast (170) |
|---|---|---|---|
| 30 seconds | 55 | 70 | 85 |
| 45 seconds | 82 | 105 | 127 |
| 60 seconds | 110 | 140 | 170 |
| 90 seconds | 165 | 210 | 255 |
The 45 second row rounds down from 82.5 and 127.5. At 140 words a minute, 90 seconds is 1.5 times 140, which is 210. That sits next to the 195 to 225 words some explainer guides give for 90 seconds at about 150 a minute.
Sometimes you have the script and need the time. Divide the words by the pace, then turn the decimal into seconds.
| Words | Slow (110) | Normal (140) | Fast (170) |
|---|---|---|---|
| 500 | 4:33 | 3:34 | 2:57 |
| 1,000 | 9:05 | 7:09 | 5:53 |
| 1,500 | 13:38 | 10:43 | 8:49 |
| 2,000 | 18:11 | 14:17 | 11:46 |
Worked example: 1,000 words at 140 is 1,000 divided by 140, which is 7.14 minutes. The 0.14 is about 9 seconds, so 7:09. Times are rounded to the nearest second.
Live speakers slow down for big rooms, pause for effect and wait for laughs. The Speaker Lab suggests formal and keynote delivery of 100 to 120 words a minute. If you are on stage, plan a pace closer to our slow column, and add a spare minute for technical hiccups and questions.
Voice actors read steadily, around 150 words a minute according to Bread n Beyond, and a clean read has fewer fumbles than a live talk. Bread n Beyond says its high-converting 60 second scripts run 140 to 150 words, and that forcing about 240 words into a minute sounds hurried. Faster speech does not help viewers, because they need time to take the words in.
A video on a page has a job to do and a short window to do it. The same studio reports viewer retention of 77% under 60 seconds, 57% from 1 to 2 minutes and 47% beyond 2 minutes, and calls about 90 seconds a sweet spot. That is one studio's own figure, so use it as a direction, not a law.
At 140 words a minute, that points to a script of about 140 words for a 60 second video and about 210 for 90 seconds. If the voice-over runs over a screen recording, match the words to how fast the picture moves. We cover the page side in our guide to a product demo video for your website, and where a video sits in a page in landing page structure that converts.
A table gives an estimate. These steps give the real number.
The calculator on our words to minutes page does steps 3 and 4 for you, and its pause option applies the gap to each new line.
Reading a script in your head runs faster. Our tool lists two reference rows, 183 words a minute for reading aloud and 238 for silent reading. Take them as the page's fixed figures, not a rule for your voice. If a script feels like four minutes when skimmed, spoken it will be longer.
Keep the table out of these cases.
A script is only half of a website video. The other half is the page: where the player goes, and whether the page stays fast with a video on it, which our guide to website speed covers. If you are planning an explainer for a landing page, we can lay out the section in web design and UI/UX so the script, the captions and the call to action line up. If the site is on Framer, our Framer development work covers embedding the video without slowing the page. We build and look after sites on Webflow, Framer, WordPress and Shopify, and also on Wix, Squarespace and custom builds. Work is priced from scope, never by the hour, with 40% to start, 30% at design approval and 30% before launch. After the final payment the design, copy and code belong to you.
About 140 at a normal pace, with a range of 110 to 170 from slow to fast. Write Out Loud gives 120 to 160 for an average speaker. If you are nervous or the room is large, plan toward the lower end.
About 700 at 140 words a minute. At 110 it is 550 and at 170 it is 850. Write Out Loud gives 600 to 760 at its 130 to 150 pace.
About 1,400 at a normal pace, from 1,100 slow to 1,700 fast. Add a spare minute for a live talk, which means writing for roughly 9 minutes of speech.
Around 140 to 150. Bread n Beyond says its high-converting 60 second scripts fall in that range. A video with slow visuals or a calm voice can go lower, down to about 110.
No. A word count only measures words, so pauses add time on top. Add up each planned gap and add it to the result. The free calculator can do this with a pause at every new line.
It is normal for narration. VirtualSpeech puts audiobooks, radio hosts and podcasters at 150 to 160. For a live talk with a complex topic it can feel quick, so test it with a listener.
Yes. The figures here are English only, and the pages we read do not give comparable numbers for other languages. Time a read aloud in the language you will use.
Read a script aloud with a timer, then divide the word count by the minutes. You can also use the "Measure my pace" button in our words to minutes calculator, which does the sum and sets the pace.

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