Blog

Web design and conversion, written down.

Practical lessons on web design, conversion and building on Webflow, WordPress and Shopify, written to help your website look premium and sell better.

How to Turn Your Website Into a High-Converting Sales Machine
Start here·Conversion

How to Turn Your Website Into a High-Converting Sales Machine

The structure behind a website that sells: the five decisions that carry conversion, the homepage section order, and how to rebuild without losing traffic.

Browse by topic

Six subjects, covered properly.

Every article belongs to one topic and links to the others around it, so you can follow a question as far as you need.

Small business websites

What a website costs, what the rules say and how to brief a studio, written for owners who are buying one for the first time.

Websites for specific industries

How websites for makers, trades and service businesses should be built, with the page order, forms and proof from real projects.

Industry and perspective

News from the wider industry, and what it means for the people who design and build websites.

Latest articles

The latest from the blog.

How Long Does a Website Redesign Take? Published Ranges, Where the Weeks Go and a Date Planner
Web Design·17 October 2026

How Long Does a Website Redesign Take? (2026)

How long a website redesign takes: nine published studio ranges, where the weeks go, the time you give, and a planner that works back from your launch date.

How Much Does a Webflow Website Cost in 2026? The Platform Bill, the Build and the Running Costs, Priced Separately
Webflow·17 October 2026

How Much Does a Webflow Website Cost in 2026?

What a Webflow website costs in 2026: plan prices after the May changes, template and agency build prices, an ecommerce fee break-even and example budgets.

Duda vs Webflow in 2026: Who Each One Is Built For, and Whose Account Holds Your Site
Webflow·16 October 2026

Duda vs Webflow for a Business Website (2026)

Duda or Webflow for a business website? Plans checked 16 October 2026, a per-account vs per-site price table, and the question every owner should ask first.