WordPress

WordPress Website Cost in 2026: What the Software, the Hosting, the Build and the Plugins Really Add Up To

The software is free, and the site is not. Published guides put a WordPress website anywhere from $75 to $150,000, so this one separates the platform bill, the add-ons and the build, with plan prices read from the makers' pages and build ranges attributed. Checked 19 October 2026.

WordPress Website Cost in 2026: What the Software, the Hosting, the Build and the Plugins Really Add Up To

Key takeaways

  • WordPress is free, and a WordPress site is not. WordPress.org lists the download as free and calls the project open source, WooCommerce says its core is free, and the costs come from hosting, a domain, add-ons and whoever builds it.
  • Published ranges disagree widely. Freshy puts a freelancer-built business site at $1,200 to $5,000 and an agency build at $3,000 to $12,000, while OuterBox starts a professional small business site at $2,500 and a custom one at $10,000 to $35,000+.
  • Check the renewal, not only the first price. WordPress.com's Business plan is $25 a month on yearly billing and renews at $28, and Hostinger's $2.49 a month hosting deal renews at $10.99.
  • Add-ons are a yearly bill. Freshy says a fully featured small business site commonly spends $200 to $400 a year on plugin licences, and WooCommerce lists $29 to $299 a year per extension.
  • Ecommerce is a different budget. WooCommerce's own page puts hosting at $25 to $350 a month for most stores, and published store builds start much higher than brochure sites.
  • The build is where the spread comes from. A premium theme and a custom theme are different jobs, and Freshy lists $1,500 to $10,000+ for the second.

WordPress is free, and the site is not

Two different things share the name. WordPress.org is the open source software you can install on your own hosting, and its download page lists it as free. WordPress.com is a hosted service with paid plans, which bundles the software with hosting and support. Freshy's guide puts it well: "WordPress is free" is the most expensive sentence in web development, because the software costs nothing while the website does not.

That gives you two routes. Self-hosted WordPress means you buy hosting and a domain, install the software and add themes and plugins. WordPress.com means you pay one plan that covers hosting and the platform. Our comparison of Webflow and WordPress looks at the maintenance each route leaves with you.

What the guides say

We read the pages that rank for this search in October 2026. Their ranges differ because they describe different projects.

Source (date)Small or DIYFreelancer or basic professionalAgency or customEcommerce
OuterBox (15 Sep 2026)$100 to $1,000+ in the first year$2,500 to $10,000+$10,000 to $35,000+$15,000 to $75,000+
Freshy (17 Aug 2026)$75 to $200 for a blog, $200 to $800 for a DIY business site$1,200 to $5,000$3,000 to $12,000$3,000 to $15,000
Elementor (29 Jun 2026)$100 to $200 in the first year$3,000 to $7,000 for a basic informational site$7,000 to $15,000 for a custom business site$8,000 to $25,000+
cmsMinds (19 Mar 2026)$500 to $1,500 with a pre-made themeFreelancer $500 to $5,000$3,000 to $10,000 for a custom themeOver $10,000 for a large store
WebFX$100 and upFreelancer $500 to $5,000Agency $3,000 to $100,000Not separated

Three things stand out. First, the sellers differ: Elementor sells a page builder and hosting, Freshy and OuterBox are agencies, and cmsMinds is a development studio. Second, cmsMinds says a WordPress site costs from $1,000 to $10,000 on one line and from $500 to $5,000 on another, so even one page is not always consistent. Third, WebFX lists hosting at $3 to $800 a month in its component table, which is a range wide enough to say very little.

Treat each figure as a statement about what that seller builds. Our guide to website redesign cost shows the same pattern for redesigns.

Layer 1: the platform bill

WordPress.com plans

We read WordPress.com's pricing page on 19 October 2026. All prices are in US dollars, per month, excluding taxes.

PlanYearly billingRenews atMonthly billingPer year, yearly billingPer year, monthly billing
Personal$4$5$9$48$108
Premium$8$9$18$96$216
Business$25$28$40$300$480
Commerce$45$50$70$540$840

The yearly figures are our arithmetic: the monthly price times 12. At the renewal price, Business costs $336 a year and Commerce $600. Business is the plan the page lists with SFTP and SSH access and GitHub deployments, and Commerce adds the WooCommerce hosting tools, according to the page. The free plan shows WordPress.com ads to visitors.

Self-hosted WordPress

If you host the site yourself, the cost is a hosting plan and a domain. Prices on hosts' own pages move with promotions, so read the renewal. Hostinger's WordPress hosting page, for example, listed its Premium plan on 19 October 2026 at $2.49 a month on a 48 month term, which is $119.52 for the term against a regular price of $585.12, and it renews at $10.99 a month, or $131.88 a year. WooCommerce's pricing page says hosting for most stores runs $25 to $350 a month.

A domain adds to this. Freshy gives $10 to $20 a year for a standard .com, and notes that a domain that is free in year one can renew at $18.

Layer 2: themes, builders and plugins

ItemPublished costSource
Free themes$0Freshy lists Astra, GeneratePress and OceanWP
Premium themes$50 to $120 a yearFreshy
Elementor Essential$5 a month billed annually, $60 a yearElementor, read 16 Oct 2026
Divi and Divi Pro$89 and $277 billed yearlyElegant Themes, read 16 and 19 Oct 2026
Plugin licences on a full small business site$200 to $400 a yearFreshy
Individual premium plugins$20 to $200 a year eachFreshy
WooCommerce extensions$29 to $299 a year eachWooCommerce
Caching, security and backup pluginsWP Rocket $59, Sucuri $199 and UpdraftPlus Premium $70 a yearElementor's guide, 29 Jun 2026

Our guide to Elementor, Divi and a custom theme compares the licences over two years and says what each limits.

Layer 3: the build

This is the layer that varies most. The published ranges for who builds it:

RoutePublished rangeSourceWhat it usually means
Do it yourself$75 to $800 in the first yearFreshyYour own time, a free or premium theme
Freelancer$1,200 to $5,000, and complex projects up to $20,000FreshyA premium-theme brochure site at the low end
Agency, standard$3,000 to $12,000FreshyDesign, development, content and project management
Agency, substantial$8,000 to $35,000FreshySeveral page types, integrations and SEO work
Custom theme$1,500 to $10,000+FreshyCode written for your site, not a general template
Developer by the hour$25 to $150FreshyRates vary with experience and location

Freshy says its figures come from over 2,400 client projects since 2011, which is a claim we cannot check. Weigh it as the seller's view.

Three first-year budgets

These combine figures above. They are our arithmetic and illustrations, not quotes.

RouteBuildPlatformAdd-onsFirst-year total
DIY on WordPress.com BusinessYour time$300$0$300, with the domain free in year one
Freelancer-built, on WordPress.com Business$1,200 to $5,000$300$200 to $400$1,700 to $5,700
Agency-built, on WordPress.com Business$3,000 to $12,000$300$200 to $400$3,500 to $12,700

Hosting on a self-managed plan would change the platform line, and a store would change almost every line.

What moves the price

  1. A premium theme or a custom one. Freshy lists the second at $1,500 to $10,000+.
  2. Page templates, not page count. Ten pages on one template cost much less than ten different layouts.
  3. Integrations. Forms, CRM and payments each add work. For a worked example, see our event services website guide.
  4. Ecommerce. OuterBox lists WooCommerce builds at $15,000 to $75,000+, and Elementor at $8,000 to $25,000+.
  5. Content. Words and photos you supply are cheaper than ones someone has to create.
  6. Migration. Moving from another platform adds redirect and content work, which our redesign SEO checklist lists.

The running costs

After launch you keep paying for hosting or the plan, the domain, plugin licences, and care. Elementor puts a maintenance service at $50 to $200 a month, and our guide to website maintenance cost lists six studios' published care plans. On WordPress someone has to own updates to the core, the theme, every plugin and the PHP version, so a plan or a named person matters. Selling products? Our Shopify website cost guide prices that route.

How we price a WordPress project

At Amariq, we build WordPress sites and price each project from its scope, never by the hour. The first call is about your goals, then a written proposal fixes the scope, milestones and delivery date, and WordPress builds from an approved design typically take four to eight weeks. You pay in three stages: 40% to start, 30% when the design is approved and 30% before launch. Once the final payment is made, the design, the copy and the code we write belong to you, and the domain, hosting and analytics accounts sit in your name. See our WordPress development page and our guide to how long a redesign takes.

Frequently asked questions

How much does a WordPress website cost?

The published guides we read run from about $75 a year for a DIY blog to $12,000 or more for an agency-built business site, and $15,000 or more for a WooCommerce store. A freelancer-built small business site is $1,200 to $5,000 in Freshy's guide.

Is WordPress really free?

The software is, since WordPress.org lists the download as free and calls it open source. Hosting, a domain, premium themes and plugins, and any help building the site are not.

How much does WordPress.com cost per month?

On 19 October 2026 the paid plans were Personal $4, Premium $8, Business $25 and Commerce $45 a month on yearly billing, or $9, $18, $40 and $70 billed monthly, before taxes. Yearly plans renew at a slightly higher price.

What is the difference between WordPress.com and WordPress.org?

WordPress.org is the free software you install on your own host. WordPress.com is a hosted service with paid plans that includes the hosting. Our Webflow vs WordPress guide compares the maintenance each leaves with you.

How much does a WordPress website cost per year to run?

On WordPress.com Business, $300 a year at the yearly price, plus any plugin licences. Freshy says a full small business site commonly spends $200 to $400 a year on plugin licences alone, and a care plan is extra.

Is WordPress cheaper than Webflow?

The platform bills are close, and the difference is in what you maintain. Our guide to what a Webflow website costs prices Webflow's plans, and the comparison above shows WordPress.com's.

How much does a WooCommerce store cost?

WooCommerce itself is free, with hosting at $25 to $350 a month for most stores and extensions at $29 to $299 a year each, according to WooCommerce. Published build ranges are $15,000 to $75,000+ at OuterBox and $8,000 to $25,000+ at Elementor.

Rahat Khondokar, founder of Amariq

Rahat Khondokar

Founder & CEO, Amariq

Rahat designs and builds websites for marketing teams and ecommerce brands, and writes here about the structure, copy and conversion work behind them. More about Amariq. Find him on YouTube, Dribbble and LinkedIn.

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