
Wix vs WordPress for a Small Business Site (2026)
Wix or WordPress for a small business? Three routes compared with prices read from Wix, WordPress.com and Hostinger on 26 Oct 2026, upkeep and a pick by job.
WordPress
Most guides give a range such as $3 to $15 for shared and $20 to $100 for managed. That tells you little about what you will pay in year four, or how many visitors a plan allows. We read six hosts' pricing pages in US dollars on 2 November 2026 and did the sums.
For a small business brochure site, budget about $60 to $170 a year after the first term on shared WordPress hosting, or $250 to $350 a year on an entry managed plan. Choose managed if the site earns money every day, nobody on your team wants to handle updates and restores, or you have outgrown what a shared plan handles. Stay on shared if the site is small, changes rarely, and someone is responsible for updates and backups.
This post was written by a studio that builds WordPress sites. It compares the makers' published prices and limits, not speed or uptime, so it repeats no performance claims.
We read the pages that rank for this search on 2 November 2026. They help, but they share a blind spot.
| Source (date) | What it says | What is missing |
|---|---|---|
| Pressable (26 Mar 2026) | Shared $3 to $15, managed $20 to $100, enterprise $100 or more. Warns renewal rates can triple | No named plans or visit limits |
| Pair Networks (21 Nov 2025) | Headline range of $7.99 to $60.99, yet also lists shared from $5.99 | No renewal figures or visit limits |
| DreamHost (updated 25 Aug 2026) | Budgets $20 a month for managed, in a $415 first-year site total | Hosting prices for other companies |
| Hostinger (late Oct 2026) | $2.49 to $29.99 a month on its own plans | Any other host's plans |
Each host describes what it sells, which is fair. None of them sets several companies' plans side by side with renewals, visit limits and a long-term total. That is what the tables below add.
Prices were read on each maker's own page on 2 November 2026, in US dollars, excluding tax. Hosts change these often, and some show a different price by country. We checked WP Engine in its US dollar view because the page first showed us euros.
| Plan | First price | Term | You pay today | Renews at | Sites | Storage |
|---|---|---|---|---|---|---|
| WordPress.com Personal | $4 a month | 12 months | $48 | $5 a month | Check the page | 6 GB |
| Hostinger Premium | $2.49 a month | 48 months | $119.52 | $10.99 a month | 3 | 20 GB SSD |
| Hostinger Unlimited | $3.49 a month | 48 months | $167.52 | $16.99 a month | Unlimited | 50 GB NVMe (read 1 Nov) |
| Bluehost Starter | $3.99 a month | 36 months | $143.64 | $9.99 a month | 10 | 10 GB NVMe |
| Bluehost Business | $6.99 a month | 36 months | $251.64 | $13.99 a month | 50 | 50 GB NVMe |
Hostinger shows totals on its page, and they match the sum. Bluehost's two totals are our arithmetic. Hostinger's page calls these plans "managed hosting for WordPress", and Bluehost's lists managed WordPress updates. So the word "managed" on a pricing page does not tell you what kind of plan you are looking at. We come back to that below. WordPress.com is a hosted service, a different route from the free software, which we explain in our WordPress cost guide.
| Plan | Price on yearly billing | Paid per year | Installs | Visits | Storage |
|---|---|---|---|---|---|
| Pressable Signature 1 | $20.83 a month | $250 | 1 | Up to 30,000 | 20 GB |
| WP Engine Essential | From $28 a month | $336 | 1 | 25,000 on the entry option | 10 GB, plus 75 GB bandwidth |
| Kinsta Single 20GB | About $29.17 a month | $350 | 1 | Billed on bandwidth, visits or resources, your choice | 10 GB, 20 GB server bandwidth, 125 GB CDN |
Kinsta's monthly price is $35. Its page says paying yearly saves $70, and it offers the first month free on this plan. WP Engine's page labels $28 as a discounted price and does not show the regular figure in the part we read. A third-party comparison calls it a first-year price, so ask WP Engine what the renewal will be before you commit.
Hosting bills run for years, so here is the sum. Each total is the price today, plus renewal years at the renewal price shown. Managed plans assume today's price holds, which no host promises. A price rise would raise these figures.
| Plan | First year or term | Each later year | 3 years | 5 years |
|---|---|---|---|---|
| WordPress.com Personal | $48 | $60 | $168 | $288 |
| Hostinger Premium | $119.52 (4 years) | $131.88 | $119.52 | $251.40 |
| Bluehost Starter | $143.64 (3 years) | $119.88 | $143.64 | $383.40 |
| Bluehost Business | $251.64 (3 years) | $167.88 | $251.64 | $587.40 |
| Pressable Signature 1 | $250 | $250 | $750 | $1,250 |
| WP Engine Essential | $336 | $336, renewal unconfirmed | $1,008 | $1,680 |
| Kinsta Single 20GB | $350 | $350 | $1,050 | $1,750 |
So managed costs roughly $870 to $1,500 more than the Hostinger Premium and Bluehost Starter plans across five years. Put another way, that is about $14 to $25 a month. The real question is whether what it covers is worth that to you.
Two habits lower the risk on budget plans. Note the renewal date in your calendar, and price a move before it arrives. Moving is not free either, and our website hosting cost guide covers why the first term can be the only cheap one.
A visit limit is where cheap and expensive plans stop being comparable. The figures do not all mean the same thing:
How you count matters as well. A host's count of visits may differ from Google Analytics, because bots and people who block tracking are handled differently. If you expect to be near a limit, ask the host how it counts and compare it with your own logs.
Most small service businesses are nowhere near these numbers. Check your real traffic before paying for headroom you will not use. If you have no data, a new local site can start small.
Here is what the pages we read put in the entry plan. Bluehost's backup line comes from its plan table as we read it on 1 November 2026.
| Backups | Updates | Other | |
|---|---|---|---|
| Hostinger Premium | Free weekly | Check the plan table | CDN, priority 24/7 support, 2 mailboxes per site free for a year |
| Bluehost Starter | Weekly | Managed WordPress updates listed | Free CDN, migration tool, domain for first year |
| Pressable Signature 1 | Hourly and daily | Check the plan table | 5 dedicated PHP workers per site |
| WP Engine Essential | Daily automated | WordPress, PHP and MySQL managed | 24/7 chat, SSL and SSH |
| Kinsta Single 20GB | 14-day retention | Check the plan table | 24/7 human support in 8 languages, unlimited free migrations |
Backup frequency is the clearest difference. If your site takes orders or bookings daily, a weekly backup can lose a week of them. For a five-page site that changes each quarter, it may be fine, as long as you know how to restore one. Our guide on backing up WordPress covers that.
Updates are the other difference. Before you buy, ask who updates WordPress core, plugins, themes and PHP, and what happens if an update breaks something. We set out those questions in managed vs shared hosting, which is about who does the work. This post is about what it costs.
| Your situation | Sensible choice | Rough yearly cost after intro |
|---|---|---|
| Small brochure site, few changes, someone handles updates | Shared WordPress plan | $120 to $170 |
| You want one plan covering hosting and the platform | WordPress.com | $60 on Personal, $336 on Business at renewal rates |
| Several small sites you run yourself | Larger shared plan | About $168 |
| Site brings in leads daily, no technical person on staff | Entry managed plan | $250 to $350 |
| Store or membership with many logged-in users | Talk to a managed host about real load | Plans above entry level |
Stay on your current plan if the site loads well, backups work, and the renewal is one you can live with. A move costs time and carries risk, so it needs a reason.
Do not pick on price alone if nobody owns updates. A cheap plan with no one in charge costs more once something breaks, and a hacked WordPress site is a poor place to find out.
If you do not need WordPress at all, a static site can cut this bill to nothing, in exchange for different limits on editing.
We build on WordPress as well as other platforms, and we help you choose hosting that suits the site and your team. Once the final payment is made, the domain, hosting and analytics accounts sit in your name, and the design, copy and code are yours. See WordPress development. For upkeep costs, read our website maintenance guide.
On the pages we read, shared plans start at $2.49 to $6.99 a month on long terms, then renew at about $10 to $17. Entry managed plans run about $21 to $30 a month on yearly billing.
The WordPress software is listed as free on WordPress.org, but you still need somewhere to run it. WordPress.com has a free starting plan, and its site says free sites show its ads to visitors.
The first price is a discount for a long prepaid term. Hostinger Premium goes from $2.49 to $10.99 a month, and Bluehost Starter from $3.99 to $9.99. Always compare the renewal figure.
It can be if the site earns money daily and no one wants to look after it. It is harder to justify for a small site that rarely changes and has someone responsible for updates and restores.
Bluehost calls Starter ideal for 40,000 visits a month, but that is the host's guide and not a guarantee. Real capacity depends on your plugins, pages and how much is cached, so test yours.
It depends on the host. Kinsta says your site stays online, and it charges overage fees on the excess. Read the terms for your own plan, and watch the usage notices.
On long terms Hostinger's first price is lower, at $2.49 against $3.99. Over five years, Hostinger Premium comes to $251.40 and Bluehost Starter to $383.40, because its term and renewal differ.
Often for the first year only. Hostinger and Bluehost list a free domain for year one, and Hostinger includes mailboxes free for a year. Budget for both afterwards.

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