Custom Furniture Website Design That Qualifies Leads
How a custom furniture site should show the work, give a price range and qualify enquiries, with the form fields and page order from a real rebuild.
Industry
Construction Company Website Design: The Pages, Project Write-ups and Licence Details That Win Bids
Most results for this search are galleries and feature lists. They show you what other builders' sites look like, but not who the site is really for. A construction company website usually serves three different visitors at once: a homeowner, a commercial client or developer, and the subcontractors and workers you want to hire. This guide sets out the pages each one needs, a template for project write-ups, the licence and bonding wording rules that state boards enforce, and what an estimate form should ask. Checked 1 November 2026.
Key takeaways
- Plan for three visitors. Homeowners, commercial clients and the trades you hire each look for different proof. Give each a clear path from the home page.
- Projects are the sales page. A project write-up with scope, size, timeline, sector and the problem solved does more than a wall of photos.
- Your licence number is not optional. In California, the Contractors State License Board (CSLB) requires it in all advertising, and a website that asks for work counts. Check your own state board.
- Careful with the word "bonded". The CSLB's advertising guidance says California contractors may not tell the public they are bonded in their advertising.
- Two forms, not one. A short estimate request for homeowners and a project enquiry or bid invitation route for commercial work.
The short answer
A construction company website needs a home page that says what you build, for whom and where; a page per service or sector; a projects section where each job has its own write-up; an about page with leadership, licences, insurance and safety; a careers and subcontractor page; and an estimate or project enquiry form. Put your licence number in the footer of every page. If you build homes and commercial projects, split the two from the first screen so each visitor sees work like theirs.
Who is writing: Amariq is a web design studio that builds websites for service businesses. This guide is a plan for a construction site, not a write-up of one we built.
What the ranking pages cover, and what they miss
On 1 November 2026 we searched Google (United States, English) for "construction company website design". The page was mostly inspiration: Dribbble's tag with more than 900 designs, DesignRush's gallery, Pinterest, 99designs, several YouTube tutorials, agency service pages (Cybernautic, Thrive) and Reddit threads where owners asked for advice. One Reddit answer summed up the common view: keep it simple with Home, About, Services, Projects and Contact.
We read two guides in full. Three29's "10 must-have features" lists mobile-first design, a project portfolio with context, detailed service pages, local SEO and trust signals, clear calls to action, testimonials, a blog, about and team pages, client portals and calculators. Squarespace's guide (19 March 2025) gives six steps, from setting goals and buying a domain to updating the site every 3 to 6 months, and then shows five of its templates.
Both give sound general advice. Neither says that state licence boards set rules for what a contractor's website must and must not say, neither separates the homeowner from the commercial buyer and the subcontractor, and neither gives a layout for an individual project page. A Webflow article on construction sites that Google still listed returned a 404 when we opened it.
Three visitors, three paths
| Homeowner | Commercial client or developer | Subcontractor or job seeker | |
|---|---|---|---|
| What they are deciding | Whether to ask you for an estimate | Whether to invite you to bid or shortlist you | Whether to work with or for you |
| What they look for first | Work like their project, reviews, licence | Sector experience, project size, safety record, references | Pay, crews, regions, how bids and payments work |
| Proof that persuades | Finished photos, homeowner reviews, warranty terms | Project list by sector and value band, insurance certificate on request | Current openings, how long staff stay, safety training |
| Main button | Request an estimate | Discuss a project | Apply or join our subcontractor list |
The home page does not need to serve all three equally. Lead with the buyer who brings most of your revenue, and give the others a clear link in the header or the first screen.
The pages a construction site needs
- Home. What you build, the region, your licence number, three or four strong projects and one main button.
- Services or sectors. For a home builder: custom homes, additions, remodels. For a commercial firm: the sectors you work in, such as healthcare, education, retail or industrial, and your delivery methods (general contracting, design-build, construction management). One page each. Our services page guide has a section order that works.
- Projects. A filterable list and one page per project (template below).
- About. History, leadership with photos, licences and classifications, insurance, safety programme and memberships.
- Process. What happens from first call to handover: estimate or preconstruction, contract, permits, build, walkthrough, warranty.
- Careers and subcontractors. Open roles, a form for trades to join your bid list, and who to contact.
- Reviews or testimonials. Named where the client agrees, tied to a project.
- Contact and estimate request. A short form, a phone number, office address and hours. Our page on contact page design covers the basics.
A project page template
Most construction sites show a grid of photos with a title. A buyer cannot tell from that whether the job was a three-week renovation or a two-year build. Give every project the same fields:
| Field | Example of what to write |
|---|---|
| Project name and location | Town or district is enough for private homes |
| Sector or type | Custom home, medical office fit-out, warehouse |
| Your role | General contractor, design-build, subcontractor for concrete |
| Size | Square footage, storeys or units |
| Duration | Start to handover, and whether it finished on schedule |
| The challenge | A tight site, an occupied building, a fixed opening date |
| What you did | The approach in two or three sentences |
| Photos | Before, during and after, with captions |
| Client quote | Only with permission, tied to this project |
| Related services | Links to the matching service page |
Value bands, such as "under $1 million" or "$5 to $10 million", help commercial buyers judge fit, but only publish them with the client's agreement. For private homes, leave the exact address out.
Licence, insurance and bonding: what the rules say
This is where a construction site differs most from other service sites. State licence boards regulate contractor advertising, and they treat a website that seeks work as advertising. California is a clear example. From the CSLB's own pages, read on 1 November 2026:
| CSLB rule or fact | What it means for your website |
|---|---|
| Licensed contractors must include their licence number in all forms of advertising, and any website that solicits business counts | Put the number in the footer of every page, not only the contact page |
| The civil penalty for leaving it out is $100 to $1,000 for a first offence | A small fix that removes a real risk |
| You may not advertise work outside your licence classification (A and B licence holders may advertise as general contractors) | List only the services your classifications cover |
| You may not state in advertising that you are bonded | Leave "licensed, bonded and insured" out of California ads and pages |
| Every licensed contractor must carry a $25,000 contractor licence bond | A fact for your prequalification packet, not a selling line |
| A contractor with employees must carry workers' compensation insurance | Say that you carry it, and offer the certificate on request |
| A home improvement down payment may not exceed 10% of the contract price or $1,000, whichever is less (with a narrow exception for a blanket performance and payment bond) | If your site explains payment terms, make them match the law |
Other states have their own boards and rules. Check your own state or local licensing body before you copy a footer from another company's site. This table is a summary, not legal advice.
The estimate form and the commercial enquiry
Homeowners want a short form. Commercial clients want to know whether you are the right size for the job.
| Homeowner estimate request | Commercial project enquiry |
|---|---|
| Name, phone, email | Name, company, role |
| Project address or town | Project location |
| Type of work (new build, addition, remodel, repair) | Sector and delivery method |
| Rough budget range | Budget or value band |
| When they want to start | Bid date or target start |
| Photos or plans (optional) | Drawings or bid documents link (optional) |
| How they heard about you | Whether a prequalification form is needed |
Say on both forms how fast you reply and who will call back. For button wording, our call to action examples include options for trades and contractors.
Many commercial clients send their own prequalification questionnaires. Keep a short downloadable capability statement ready (sectors, project list, safety programme, insurance carrier, references) and offer it on the commercial pages. It saves both sides a round of emails.
The careers and subcontractor page
Builders often need good people as much as new clients, yet most construction sites hide hiring behind one line in the footer. A proper page lists open roles with location and pay range where you can share it, explains your safety training and crew structure, and gives subcontractors a form to join your bid list with their trade, region, licence number and insurance details. This page also gives the site a reason to be updated often, which keeps it current for everyone.
Photos, video and speed
Real photos of your crews and finished work beat stock images of hard hats. Shoot the same angle before and after, take progress shots at milestones, and caption each photo with what it shows. A short drone or walkthrough video works well on large projects, but host it on a video service and load it only when someone presses play.
Export images at the width they appear on screen. A projects page with forty full-size camera files will crawl on a phone at a job site. Our guide to website speed for small sites has the steps.
Local search
Most construction work is local, so name the towns and regions you build in on the relevant service and project pages, and keep your Google Business Profile details identical to the site. Write location pages only where you have real projects to show there. The plumber website guide explains why near-identical town pages work against you, and the landscaping website guide shows how project pages can carry local detail naturally.
How Amariq can help
We plan construction and trade websites around the visitors who bring in work: a clear path for homeowners, a separate one for commercial clients, project pages with the details buyers check, and licence and insurance information where it belongs. The price follows the scope of the site rather than an hourly rate. Payment comes in three parts, 40% to start, 30% when the design is approved and 30% ahead of going live. When that final part is paid, you own the design, copy and code, and the domain, hosting and analytics sit in your company's name. See our web design service, or read our list of web design agencies for trades and home services to compare studios.
Frequently asked questions
What pages should a construction company website have?
Home, a page per service or sector, a projects section with one page per job, about (with licences, insurance and safety), process, careers and subcontractors, reviews, and contact with an estimate form.
Do I need my contractor licence number on my website?
In California, yes: the CSLB requires the licence number in all advertising, including websites that seek business. Many other states have similar rules. Check your own licensing board and put the number in the footer of every page.
Can I say "licensed, bonded and insured" on my website?
Not in California. The CSLB's advertising guidance says contractors may not tell the public in advertising that they are bonded. Other states differ, so check your own board's rules before using the phrase.
How should I show past projects?
Give each project its own page with the location, sector, your role, size, duration, the challenge, what you did, captioned photos and a client quote if they agree. A grid of photos alone does not tell a buyer enough.
Should residential and commercial work be on the same site?
They can share a site, but give each its own pages, projects and form. A homeowner and a facilities director look for different proof and should not have to dig through each other's work.
What should a construction estimate form ask?
For homeowners: contact details, location, type of work, a budget range, start date and optional photos. For commercial work: company, sector, value band, bid date and a link to documents.
How much does a construction company website cost?
It depends on the number of pages and projects, whether you need a filterable project library, and who builds it. Our web design cost calculator adds up the parts with sourced figures.
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