Webflow Ecommerce vs Shopify: What Each One Costs and Where Each One Stops

Key takeaways

• Pick Webflow Ecommerce when the look of the store is the product. It suits a small, design-led catalogue where product pages, the cart and the checkout need to match a brand site built in the same tool.
• Pick Shopify when the store is the business. It is built around selling, so larger catalogues, point of sale, many sales channels and a big app store come with it.
• The plan prices are close at the bottom and far apart at the top. With yearly billing, the three Webflow ecommerce plans cost $29, $74 and $212 monthly, whereas Shopify Basic, Grow and Advanced cost $19, $49 and $299.
• The fee rules are different. Webflow charges a 2% transaction fee on its Standard plan and 0% on Plus and Advanced, on top of Stripe or PayPal fees. Shopify adds its fee only for stores that choose an outside payment provider over Shopify Payments.
• Item counts matter more on Webflow. Its plans cap ecommerce items at 500, 5,000 or 15,000, and the cap counts products, variants and categories together.
• You can mix them. Shopify says its Buy Button can be embedded on a Webflow site, so a brand site can stay on Webflow while Shopify runs the store.

A note before you read

Our team works on both platforms, so neither one earns us more. All the figures that follow were taken from each maker's own pages on 1 November 2026, in US dollars. Where a claim is the maker's opinion, we say so. This is general information, not financial advice.

What each one is

Webflow Ecommerce is an add-on plan for a Webflow site. You design the whole store visually, including the product page, the cart and the checkout, and the same tool runs your marketing pages and blog. Webflow's ecommerce page lists Stripe, PayPal and browser wallets such as Apple Pay and Google Pay for payments.

Shopify is a platform made for selling. Hosting, checkout, an admin for orders and stock, and an app store come as one package. Shopify has also built its own payments, a point of sale for physical shops and links to channels such as Instagram, Amazon and TikTok.

The prices, side by side

All prices are US dollars, taken on 1 November 2026 from Webflow's pricing page and Shopify's pricing page. Webflow's page says prices are per site, per month, plus taxes.

Monthly billing on Shopify is listed at $25, $65 and $399 for Basic, Grow and Advanced, alongside a deal of 3 days free followed by $1 a month for 3 months. Confirm offers on the day you sign up.

The plan is only the platform. Themes, apps, a designer and product photos are extra on both. Our guides to Shopify website cost and Webflow website cost cover those layers.

The fees that take a cut of each sale

Plan prices are the small part once sales grow. Here is how each side takes a share, from the same pages.

Webflow states that its transaction fee is charged "in addition to Stripe or PayPal processing fees". So on Standard, a $100 sale costs $2 to Webflow before any card fee. Shopify's page lists the outside-provider fee as 2% on Basic, so a $100 sale through such a provider also costs $2. Use Shopify Payments and that line is zero.

When the higher Webflow plan pays for itself

Standard to Plus costs $540 more a year ($888 minus $348). The 2% fee on Standard is the only thing Plus removes, so the plans break even where 2% of your sales equals $540. That is $27,000 of yearly sales ($540 divided by 0.02). Above that, Plus is cheaper on the platform fee alone. Plus also lifts the item cap from 500 to 5,000, which may matter first.

For a store selling $100,000 a year:

Card fees are left out because they depend on your plan, country and provider.

The limits that decide it for many stores

How many products you can list

Webflow's pricing page defines ecommerce items as "products, variants, and categories your store can have". The caps are 500 on Standard, 5,000 on Plus and 15,000 on Advanced. A rough count shows how fast that goes. If each variant counts as an item, 100 products with 4 variants each, plus 10 categories, is 100 plus 400 plus 10, or 510 items. That is already over the Standard cap.

On Shopify's side, its comparison page claims unlimited products on every plan. That is Shopify's claim, so confirm it for your plan. Shopify's help centre says a product can have up to 2,048 variants and up to three options, such as size, colour and material.

What each side builds for you

Webflow's page lists customer accounts and order history as "coming soon", so check this if your shop needs logins.

Who should pick which

Keep Webflow if / when this does not apply

Keep Webflow Ecommerce if your catalogue is small, your brand pages are the draw, and you want to edit layouts, animations and the checkout in the same tool as the rest of your site. Our Webflow CMS guide shows how the content side is organised.

Keep Shopify if your orders, stock and channels are the heavy part of your week. Its admin is made for that work, and our Shopify vs WooCommerce guide shows what you pay for managed hosting and checkout.

This comparison does not apply if you only need a single buy button on a page, you run a subscription business that needs special billing, or you are selling to many countries with local payment methods. In those cases, read the maker's page for your market before choosing anything. For other platforms in the same decision, see our Webflow alternatives guide.

The mixed setup

Shopify's comparison page says the Buy Button is included in all plans and can be embedded on Webflow sites. That means a brand can keep a Webflow marketing site and let Shopify handle products, stock and checkout. The trade is two systems and two bills. Our Webflow vs WordPress comparison uses the same split.

If you decide to move

A store move carries products, customers, orders and every ranking URL with it. Before the domain points at the new store, export the catalogue, set up redirects from each old address and run test orders through checkout, tax and shipping. Redirects and Search Console are handled in our website redesign SEO checklist, while the WordPress to Webflow migration guide walks through similar steps from a different starting platform. Running costs differ as well, and our website maintenance cost guide breaks them down.

How we help at Amariq

Stores are something we build and maintain on Webflow, Shopify, WordPress, Framer, Wix, Squarespace and custom code, which lets your catalogue decide the platform instead of our preferences. First we tally your products, variants and categories against the item caps above, and set your yearly sales against the fee lines. The numbers then show which side wins. See our Webflow development and Shopify development pages.

Frequently asked questions

Is Webflow Ecommerce cheaper than Shopify?

Starting at the bottom, yearly billing puts Shopify Basic at $19 a month and Webflow Standard at $29. Webflow's Standard plan also adds a 2% fee on sales. Webflow Plus and Advanced have no platform fee, but they cost more per month than Shopify's matching steps at the middle, and less than Shopify Advanced at the top. Work out your yearly sales before you compare.

Does Webflow charge transaction fees?

Yes on Standard, at 2%, and no on Plus or Advanced, per Webflow's pricing page. These come on top of Stripe or PayPal processing fees. On the Shopify side, an extra fee appears only with an outside payment provider, falling from 2% on Basic to 0.2% on Plus.

How many products can Webflow Ecommerce hold?

The caps are 500, 5,000 and 15,000 ecommerce items on Standard, Plus and Advanced. Webflow counts products, variants and categories as items. A store with many variants can reach a cap well before it reaches that number of products.

Can I use Shopify with a Webflow site?

Shopify's comparison page says its Buy Button can be embedded on Webflow sites. That gives you Shopify for the store and Webflow for the pages around it.

Which is better for SEO?

Both can rank well. Rankings depend on product copy, page speed, clean URLs and links. Neither platform ranks a weak store for you.

Which is easier to run every day?

Shopify, for most teams. Its admin is built around orders, stock and customers. Webflow's editor is friendly for content, but a busy shop is mostly order work.

Can I switch later?

Yes. Export products and customers, rebuild the pages, point old URLs to new ones and trial the checkout. A migration costs design and testing time, so it is cheaper to choose well at the start.

Do I need a developer?

For a simple store, not after handover. Both let non-developers add products and edit text. Custom rules and integrations usually need a developer.

Prices and limits were checked on 1 November 2026 on Webflow's pricing page, Webflow's ecommerce page, Shopify's pricing page, Shopify's Webflow comparison and Shopify's variants help page. Check them again before you buy.