Custom Furniture Website Design That Qualifies Leads
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Architect Website Design: Project Pages, Crediting the Team, and Who May Say "Architect" Online
Search for this topic and you get galleries of minimal black and white sites, plus template stores. Those show what a good architecture site looks like. They do not cover the things that can actually get a practice in trouble or lose it a shortlist: who may use the word architect online, how to credit work done at an earlier firm, and what a client needs from a project page. This guide covers those, with sources read on 3 November 2026.
Key takeaways
- Treat the project page as your real sales page. Give each one the brief, your role, the constraints you solved and credits. A gallery alone cannot show how you think.
- Sort projects by what clients are looking for. Residential, commercial and civic buyers want different proof, so filter by type and put your strongest type first.
- Your website counts as advertising. AIA says its code does not ban advertising, but false statements and failing to credit others can break it.
- "Architect" is a regulated word in many places. The California Architects Board has fined unlicensed people over online profiles describing their work as architectural.
- Credit past work honestly. If a project came from a previous firm, say so and state your actual role.
This is a planning guide, not legal advice. Rules are set by each state or country's board, so check with yours before you publish.
The short answer
An architect website needs a home page that shows your best building and says what you design and where, a project index with filters, a detailed page for each key project, a clear account of your approach and process, a people page with real credentials, and an easy way to start a conversation. For larger commissions, add a practice profile that a committee can download. Keep every claim about licensing, awards and roles accurate, since all of it is on public record.
What the ranking pages cover
On 3 November 2026 we searched Google (United States, English) for "architect website design". The results were dominated by galleries and templates: Awwwards, Webflow, Dribbble, Siiimple, Framer, 99designs and Behance. Google's AI summary lists a strong hero, filterable projects, a process page and a clear call to action, which is fair.
The list posts add more examples. Subframe's 25 examples (12 February 2025) link to design concepts on Dribbble, with five general tips. Contractor Gorilla's 21 sites ranks firm websites and gives advice on hiring a web designer. A third list we tried, from Vnzo AEC, no longer loaded at the listed address.
Neither list we read mentions licensing or title rules, or how to credit a project team. That is the gap this guide fills, along with a template for the project page itself.
The pages an architecture practice needs
| Page | The question it answers | What to include |
|---|---|---|
| Home | Is this the right kind of practice? | One strong building, what you design, where you work, a link to projects |
| Projects index | Have you done something like mine? | A grid with filters by type, with status and location on each card |
| Project page | How do you think and work? | See the template below |
| Approach | What will working with you be like? | Your stages from brief to handover, who does what, what you need from the client |
| People | Who will I actually deal with? | Photos, roles, licences and where they are held, real experience |
| Services | What do you actually do? | Full service, planning, interiors, feasibility, in plain words |
| News or journal | Are you active and thoughtful? | Only if you will keep it going. A stale journal looks worse than none |
| Contact | How do we start? | A short form, a named person, office location |
Our guide for interior designers covers similar ground for a visual practice, and construction companies may suit you if you also build.
A project page template
Galleries show what the pages look like. Here is what to put on them. If you have only three projects written properly, that beats twenty with a title and five photos.
| Section | What to write | Why it helps |
|---|---|---|
| Title and summary | Building type, place, year, and one line on the idea | Lets a reader decide whether to continue |
| The brief | What the client wanted and what stood in the way | Shows you listen, not only draw |
| The constraints | Site, budget band, planning, heritage, access | The thing other clients recognize from their own project |
| The response | Two or three design decisions and why you made them | The clearest evidence of how you think |
| Drawings | A plan, a section, a sketch | Few clients get to see this elsewhere, and it reflects real work |
| Photographs | Exterior, interior, detail, in use | Credit the photographer, as below |
| Facts | Status, size, stage you delivered, sustainability measures you can back up | A shortlisting committee looks for these |
| Credits | Your role, the team, consultants, contractor, photographer | Honest, and AIA's code expects it of members |
| Client quote | With permission, and a real name if you may use it | Far stronger than an unnamed line |
Keep client details private where it matters. A family home may need the address and names removed, and a client's permission to publish it at all is worth getting in writing.
Google's image guidance supports this shape of page. It uses captions and the surrounding text to understand a picture, says it does not index images placed only as CSS backgrounds, and treats alt text as the most important image metadata. Those details matter a lot for a site made mostly of photographs. Our photographer website guide shows how we measured the same issues on real sites.
Sort work by the client's question
Most firms sort projects by a mix of building type and awards. Your visitors usually arrive with one question, so build for it.
| Visitor | What they check first | What to show them |
|---|---|---|
| Homeowner | Do I like their homes, and can I afford them? | Houses in your region, a process page, a hint of how fees work |
| Developer | Will this be delivered and approved? | Numbers, planning record, delivery stages |
| School, council or public client | Can they pass our procurement? | Sector experience, team CVs, insurance and licence details, a downloadable profile |
| Consultant or contractor | Do they work well with others? | Named project teams and contact details |
If your practice serves more than one group, give each its own landing page with a focused set of projects. Our guide to what a B2B website needs goes deeper on long sales cycles and committees.
The rules most guides leave out
Your website is advertising
AIA's overview of its ethics code (29 November 2023) says the code no longer prohibits advertising of professional services. It adds that advertising can still breach provisions in the code, such as false statements or failing to credit others on a project. Its rules of conduct are mandatory for members, and a breach can lead to disciplinary action by AIA.
Who may call themselves an architect
In the US, licensing is run by state and territorial boards. NCARB's page lists boards for all 50 states, DC and four territories, and directs readers to their local board for details. Each has its own rules, and we only read one state's in detail.
California shows how far this can reach. The California Architects Board publishes its enforcement actions, and we read examples on 3 November 2026. In one, the Board issued a citation with a $4,000 fine to an unlicensed person whose Houzz, LinkedIn and Instagram profiles were categorized under architects, called the business an architecture firm and offered "architectural design". So it can be more than a job title. Descriptions, directory categories and social profiles may all count.
If you are not licensed, or your practice is not registered where a project sits:
- Check your board's wording for "architect", "architecture" and "architectural", and for firm names.
- Check directory listings and social profiles, not only your own website, since they can be read as advertising.
- Be careful with staff titles. A 2018 op-ed by Bill Ohle of the law firm Schwabe warned that unlicensed staff generally cannot use the title and suggested listing the states where each professional is licensed. It is one lawyer's view from Oregon and several years old, so treat it as a prompt to check.
- Think about where a project appears. The same op-ed warned that showing a project in a jurisdiction where you are not licensed might be seen as soliciting work there.
Some boards also set out what an advertisement must include. An AIA New Jersey post from 2011 quoted a state rule requiring an architect's name and license number in advertisements. We could not confirm the current text, so ask your board whether something similar applies.
Work from a previous firm
This one catches new practices. A director leaves a large firm and wants to show the buildings they worked on, which is reasonable, and it is exactly where the AIA's credit point applies. The Schwabe op-ed says such a person must state their real role and prominently name the professional of record.
A clear way to do it is a line on the project page: "Completed while project architect at [firm]. [Firm] was the architect of record." Keep those projects visibly separate from your own practice's work.
Photographs
Architectural photographers commonly license images for specific uses, so check that your agreement covers your website, social media and award entries, and credit them as agreed. The Schwabe op-ed also warns against stock skylines or buildings that could suggest work you did not do. Renders should be labelled as renders until the building exists.
Accessibility
The US Department of Justice's web guidance says the ADA applies to what businesses open to the public offer online, and lists poor contrast and missing image text among the barriers. Pale grey captions on white, a common look on these sites, are the kind of contrast problem it describes. Our accessibility statement guide explains what to say about your site.
Design choices that suit the work
Many architecture sites share a restrained, minimal style, and that suits the subject. Some cautions from our own view:
- Make navigation obvious. Hidden menus and experimental scrolling can look clever and still lose a visitor looking for one project. See our mobile design guide.
- Resize heavy images. Project photos and renders are large, and a slow gallery hurts the impression you are after. Our speed test guide shows how to check.
- Make text readable. Tiny, pale type looks elegant on a large monitor and fails on a phone.
- Pick a platform you can maintain. The site should let you add a project without calling anyone. See our Squarespace, Webflow and Framer guide.
How we help at Amariq
We can plan an architecture site around project pages your team can keep adding to, with credits, filters and fast galleries built in, on Webflow, Framer, WordPress, Wix, Squarespace or custom code. We quote from the scope and never by the hour, with 40% to start, 30% at design approval and 30% before launch. Once the final payment is made, the design, copy and code are yours, and the domain and hosting accounts sit in your name. Your board has the last word on licensing wording. See our web design service.
Frequently asked questions
What should an architecture firm website include?
A home page with one strong project, a filterable project index, detailed project pages, an approach page, a people page with licences, and an easy way to get in touch. Larger practices should add a downloadable profile for public or committee buyers.
What makes a good architecture project page?
The brief, the constraints, the decisions you made and why, drawings as well as photographs, project facts, and full credits. A reader should come away knowing how you think, not only what the building looks like.
Can I call myself an architect on my website if I am not licensed?
Often not. Rules vary, but title use is typically regulated by your state or national board. California's board has fined unlicensed people over online profiles and descriptions of "architectural" services. Check with your board before you publish.
Can I show projects from a previous firm in my portfolio?
Generally yes if you are honest about it, but state your actual role and name the firm that was the architect of record. AIA says failing to credit others can breach its code. Your employment agreement and the photographs' licences may also apply.
Do architects need a license number on their website?
It depends on where you practice. Some boards set rules for what advertising must contain, so check yours directly. Many practices list the states where each architect is licensed, which is useful to clients either way.
How many projects should an architect show?
There is no set number. We suggest a few fully written projects over many thin ones, with the strongest of each type first. Add more only when you can write a real page for them.
Should an architect show renders or only built work?
Both can work if you label them clearly. Mark renders and unbuilt schemes as such, with their status, so nobody mistakes them for completed buildings.
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