Warm enough for families, serious enough for a referral

Who Alongside Support is

Alongside Support is a registered NDIS provider working across Albury-Wodonga and the towns around it. It gives one-to-one support, both in people's homes and out in the community, to participants living with physical, intellectual and psychosocial disabilities and autism. The youngest participant is seven. The oldest is past seventy.

The name is meant literally. The team does not do things for people. It works beside them, building confidence and independence. That idea had to be visible on the page, not only written on it.

What the old page did

The old site had four pages and was built in 2023. The homepage was a centred logo, a wide photograph, a coloured band with a mission line, four values (empathy, reliability, communication, compassion), a second photograph and the footer.

All of it was true. None of it answered the questions a family arrives with.

• What do you actually do? The services lived on another page. The homepage never named them.
• Where do you work? The region appeared once, in small footer text.
• How do I start? There was no button to enquire. The phone number was in the footer, the last thing on the page.
• Can I trust you? No reviews, no people named, nothing for a professional who needs to check a provider before referring someone to it.

The constraint that shaped everything

The brief put the goal in one phrase: a visitor should feel a sigh of relief. The same brief carried a warning, repeated twice. Do not make it childlike.

This is the biggest risk in disability support design. Warmth slides easily into soft pastels, rounded shapes and cartoon drawings, and the result looks like a service for small children. A sixty-year-old participant would not feel spoken to. A Support Coordinator would not feel confident putting a client there.

So the warmth comes from somewhere else:

• Photography, not illustration. Real people, shown as adults getting on with their lives, never as objects of sympathy.
• Confident type and calm spacing. A clear, grown-up typeface and generous room around every section.
• One dark section. The approach section sits on near-black, which gives the page weight in the middle and keeps it from feeling sweet.
• Restrained corners and a quiet palette. Soft, never bubbly.

One page, two audiences

Families and carers are one audience. Referral partners are the other: Support Coordinators, Plan Managers and allied health workers who place participants with providers every week. They read the same page in different ways, and it has to work for both without splitting in two.

Three small decisions do most of that work. The line above the headline reads Registered NDIS provider, Albury-Wodonga, because registration and region are the first two things a professional checks. Every review carries a label, such as participant and family, parent and full-time carer, or referral partner, so a coordinator can find the voice of another coordinator. And the enquiry form opens by asking who is enquiring, so a referral and a worried parent reach the team already sorted.

Answering the first questions first

The hero says what the service is in the headline, NDIS support that walks alongside you, and gives two ways in: Get in Touch and a second button with the phone number on it. Many families would rather ring than fill in a form, so the number is a button in the most visible place on the page, and it dials on a phone.

Below that, the page follows the order people actually think in. What the support is, split into in-home support and community participation, each with a short list of what it may include. Who it is for, as a row of plain labels. Why families choose this team. Then What happens next?, four numbered steps from the first conversation to regular check-ins, so nobody has to wonder what they are signing up for.

Proof, placed where doubt arrives

Five Google reviews sit in their own section with names and relationships, directly before the invitation to get in touch. One of them is from a support coordinator, who explains in a single sentence why they keep using the service. For a referrer, that sentence is worth more than any claim the provider makes about itself.

A review also sits on the hero photograph, so the very first screen has a real person vouching for the team. The close is gentle: Let's start with a conversation, then the form, with the phone number and email beside it for anyone who would rather not type.

The words, and search

Alongside Support wrote the copy, and we did not rewrite it. Our work on the words was the order they come in, and some tightening of longer sections, which the client approved.

For search, the page targets people looking for an NDIS provider in Albury-Wodonga, which is in its title. It carries a clean heading order, descriptive image text, and local business schema naming both Albury and Wodonga as areas served. The footer includes an Acknowledgement of Country, which referral partners in Australian care notice when it is missing.

How it is built

The design went through the client's review and was signed off before the build began. The page is built in Webflow on the Client-First system, without a CMS, and structured so more service pages can be added later without reworking this one.

Accessibility was treated as part of the job, not an extra. For a disability provider, a page that fails a keyboard user or a screen reader contradicts everything the page says. Contrast, focus states, keyboard navigation and screen reader labels were built to WCAG AA.

What the client said

Another sensational project from Amariq. They really are invested in creating the best possible outcome for you, always asking the hard questions that need to be asked.

Hayden McDiarmid, founder of Alongside Support.

Where it stands

Built and live at alongsidesupport.com.au.

We have not published enquiry figures. We have not been given any, and one of the page's goals, more enquiries from Google rather than only from referral networks, takes months to measure honestly. If Alongside Support shares numbers, they will go here with the period they cover.